Film Promo Treatment

Group Members: Delilah, Sophie, Kimberly and Princess

Chosen Genre: Supernatural Horror

Title of Film: Mummy Dearest

Outline of Ideas:

•Scary scene of the mother and the twins

•Scene of the mother in a bed having a miscarriage of her twin girls - being very emotional, overwhelmed and disappointed.

•Kitchen scene of the mother washing up dishes and looking out of the kitchen window to see the twin girls playing in her back garden, looks away and looks back again and they have disappeared.

•Adopting scene - When the couple go to an Orphanage to see if they can adopt a child. Woman notices the girls playing. She's interested in the girls and asks the head of the orphanage about them only to find out that there are no records of them.

•Table scene - The mother setting the table for dinner. She puts out a plate for herself, her husband and 2 extra for the girls. Her husband comes home confused to see the 2 extra plates. She explains it's for the 2 girls. Husband gets upset as he doesn't understand what's going on and leaves to go take a shower.

•Bathroom scene - Woman dreams about the husband being killed in bath tub by twins, when fear about them first begins

•Dream scene - the mother has a dream about the twins, wakes up to find them by her bedside and screams

•Priest scene - the couple calls a priest to help them get rid of the evil spirits.

•Nursery Rhyme playing in the back ground

•The mothers keeps rejecting the girls - that's how they become evil. They call her mummy, she tries to ignores them and continue to live her normal life but the girls wont allow her too.

What type of Characters will be in the film?

•A mother

•Husband

•twin girls or sisters

•Orphanage member

•Priest

What conventions of the genre will be included in your trailer?

•Family

•Jump scares

•Darkness

Where will your trailer be set?

•Our trailer will be set in different places around London.

•Different places around a house e.g. a kitchen, bathroom, bedroom and dining room

•A church

•A park

•An orphanage

Meet The Crew

SOPHIE 

Director, Co-Director of Photography & Vlog Editor

Sophie is very reliable in helping construct our trailer together and holds leadership skills which is important traits as a director. The role consists of organising meetings to plan for shoots with the crew and cast, and insures that we keep on track with the trailer. She will makes sure the trailer is focused on the genre in terms of music and editing, as well as location. She will also help Kimberly with props, costume and makeup for shoots.

DELILAH 

Producer, Vlogger, Vlog Editor

The role of the producer consists of being organised and has good time management skills. Also being determined to ensure that all work is done on time and in the correct order. Delilah takes notes at the meetings of any ideas of the trailer and plans and checks they are all correct. She also have the role of being the vlogger, who captures all the behind the scenes footage of our trailer process and any locations or plan shoots.

PRINCESS

Editor & Music Producer

The editor plays a vital role in constructing our trailer together and making it professional. She has the amazing ability to organise the clips together, with transitions and after effects which will make it look visually appealing, look natural and fit with our genre conventions. She will also be in charge of the Music production, inserting specific sounds and music that will suit our genre.

KIMBERLY

Director of Photography, Co-Director & Co-Producer

The Director of Photography will visualise the trailer from an artistic perspective and works with all the crew in capturing the right moments that will insure our plot runs smoothly. She is also in charge of Mise-en-scene and Iconography to help emphasise the genre. She suggests good locations for the cast to film and organises costumes and props needed. 

Film Magazine Analysis - Total Film

Film Magazine Analysis - Scream

Film Magazine Analysis - Empire

Genre Poster Analysis - Sinister/Sinister 2

The poster both have similar designs which is good as the storyline of the second is a follow on from the first. The blood stains on the wall have the face of the sinister in them which is similar in both posters, and suggests there is going to be death in the films. There is also a child in the poster who is dragging their hand in the blood which suggests they are the child who is possessed by the sinister and kills their family. In the second poster there is also the brother of the possessed boy who's face is edited so it looks like he is violently shaking it from side to side. This links to the film as he was the one will the darkness in him but wasn’t chosen by sinister to kill his family and was angry about this. At the top of both posters it tells you what other films were produced by the producers of these films as they were only successful horror films and would persuade fans of them films to watch these ones. Also at the bottom of both it has the cast member names etc which is common in all film posters. The name of the film is also on both but in different positions. The right on is on the bottom which is positioned there so the imagery of the poster is still visible. Also the on the Sinister 2 poster there is use of lines to create the 2 which are made to look like people are hanging. This suggests this is something that happens in the film. The colour schemes are similar with use of red (symbolising blood), however the left one uses white which symbolises purity however she isn't pure as she becomes possessed and kills her family, however the second poster uses dark colours which links to the darkness in them, mainly the brother as he wanted to kill his family however the children usually don't until the sinister takes over. Also the backgrounds are similar as the walls are cracked and there is wooden floorboard but the are different colours. This links to setting of the films as it is in the families houses and its the same process for films. 

Promotional Analysis - The Conjuring 2

Official Website

http://www.theconjuring2.com/

When you click to enter the webpage it starts with a loading page which shows the zoetrope toy that the young boy had in the film that showed the crooked man. As the page loads the light gaps get closer to the viewer creating suspend. Once the webpage loads up the picture above is shown which shows a key scene from the film and the hand holding the rosary links to the story-line as it was a nun demon possessing the young girl and it was a priest that saved her from the demon. This image is also used for the main poster used to promote the film. There is also sinister music playing which is used in the film. The colours used are all dark making the page look spooky linking to the genre, horror. The window is the lightest part of the image making your eyes go toward that which shows the young girl almost falling out the window. The front page is very minimal and just says the title of the film, says the directors' name and other successful films he made, tells you where you can buy the film, watch the trailer and at the bottom it shows different lines from reviews the film has gone, which changes. To the left of this is says menu with a plus symbol below which gives you a drop down menu to explore more of the website. To the left bottom corner it shows the symbols of social media that the film has which would give you more information about the film and a good way to promote a film as social media is extremely popular now.

Social Media

The Conjuring 2 also have there social media accounts linked on the website.
The Facebook and Twitter account are pages for The Conjuring as well as the second film. These pages have videos and picture from both the films and also includes pictures and videos from the same director, which helps to promote their other work. The Instagram page is the official site for the Warner Bros. Pictures which has videos and pictures from other films made by them. This helps to promote all of their films as if someone goes to check the page for one film they will see clips and pictures from other films. The twitter account has 5.88k followers, facebook page has 4,582,207 likes and Warner Bros. instagram has 784k followers. This shows the popularity of the film and also the impact the social media sites have on the promotional side of a film.

Reviews

This image shows reviews from multiple journalist around the world on rotten tomatoes. On rotten tomatoes it shows reviews people have given for most films and if there is a red tomato next to the review it means it was a positive review, and when there is green slime it is negative. As you can see there is mainly good reviews with only one negative. Overall on IMDb The Conjuring 2 is rated a 7.6/10 and has four stars, showing that overall it is rated quite highly.  

Above is the most popular review on YouTube for The Conjuring 2 by a vlogger called Jeremy Jahns who has over 1,184,402 subscribers on YouTube. The video has over 602,531 views and in the video he talks briefly about storyline and then rating the film quite highly which will give the film good promotion as if people see good reviews they will be more likely to go and see it. Vlogging has become hugely popular in the recent years and films, such as The Conjuring 2, have many reviews on YouTube which are usually very popular with thousands of views, sometimes millions, which really increases the films promotional outlets.