Promotional Analysis - The Conjuring 2

Official Website

http://www.theconjuring2.com/

When you click to enter the webpage it starts with a loading page which shows the zoetrope toy that the young boy had in the film that showed the crooked man. As the page loads the light gaps get closer to the viewer creating suspend. Once the webpage loads up the picture above is shown which shows a key scene from the film and the hand holding the rosary links to the story-line as it was a nun demon possessing the young girl and it was a priest that saved her from the demon. This image is also used for the main poster used to promote the film. There is also sinister music playing which is used in the film. The colours used are all dark making the page look spooky linking to the genre, horror. The window is the lightest part of the image making your eyes go toward that which shows the young girl almost falling out the window. The front page is very minimal and just says the title of the film, says the directors' name and other successful films he made, tells you where you can buy the film, watch the trailer and at the bottom it shows different lines from reviews the film has gone, which changes. To the left of this is says menu with a plus symbol below which gives you a drop down menu to explore more of the website. To the left bottom corner it shows the symbols of social media that the film has which would give you more information about the film and a good way to promote a film as social media is extremely popular now.

Social Media

The Conjuring 2 also have there social media accounts linked on the website.
The Facebook and Twitter account are pages for The Conjuring as well as the second film. These pages have videos and picture from both the films and also includes pictures and videos from the same director, which helps to promote their other work. The Instagram page is the official site for the Warner Bros. Pictures which has videos and pictures from other films made by them. This helps to promote all of their films as if someone goes to check the page for one film they will see clips and pictures from other films. The twitter account has 5.88k followers, facebook page has 4,582,207 likes and Warner Bros. instagram has 784k followers. This shows the popularity of the film and also the impact the social media sites have on the promotional side of a film.

Reviews

This image shows reviews from multiple journalist around the world on rotten tomatoes. On rotten tomatoes it shows reviews people have given for most films and if there is a red tomato next to the review it means it was a positive review, and when there is green slime it is negative. As you can see there is mainly good reviews with only one negative. Overall on IMDb The Conjuring 2 is rated a 7.6/10 and has four stars, showing that overall it is rated quite highly.  

Above is the most popular review on YouTube for The Conjuring 2 by a vlogger called Jeremy Jahns who has over 1,184,402 subscribers on YouTube. The video has over 602,531 views and in the video he talks briefly about storyline and then rating the film quite highly which will give the film good promotion as if people see good reviews they will be more likely to go and see it. Vlogging has become hugely popular in the recent years and films, such as The Conjuring 2, have many reviews on YouTube which are usually very popular with thousands of views, sometimes millions, which really increases the films promotional outlets.