The colours used are, black, white and red. This is typical for horror as the black connotes darkness and unknown, red connotes blood and death and white connotes purity as also white text makes it easy on the eye against the back background.
The red symbol has important to the film and by watching the film you will possibly get better knowledge about it. The symbol looks like lines making up a person, this could suggest the characters make up a person out of the branches in the woods.
The main thing in the poster is the person which sows just there eyes and is lit using a torch. This relates to the setting and style of the film as it is filmed by a handheld camera by the characters and the torch is there only source of light as they are camping in the woods. It makes the audience feel sympathy for the character as there is clear fear in their eyes. At the top you can see light coming through trees telling the audience it is set in a forest. Also shows the darkness and confusion whist being in the woods as all the trees look the same and it is mainly in darkness. The images seem to be photographic and possibly a screengrab from the film.
As the film is a remake it suggests the audience is fans of the previous film and also people that enjoy horror/supernatural films as it is about an unknown spirit in the woods. Also as it is based on true events it gives the film a USP and makes it more scary for the audience as it is something that happened and isn’t made up.
This poster is a USP style poster as it doesn’t use a character approach as the character isn’t made clear and it isn’t an actor/actress approach as the name of the cast members aren’t even shown on the poster which subverts from usual conventions. The layout is also unusual and the title of the film is smaller than usually seen on film posters.
There is also no critic quotes on the film poster which link to the creepy side of the film and that fear of unknown and mysterious.
The film poster attracts attention as even though it is simply it gives the audience chills as it states it is based on a true story and more relatable as the photo shows it isn’t filmed by a big crew but they characters themselves on a handheld device and shows it happened to regular everyday people.
It has the conventions of other film posters as at the bottom it has the director/cast members/ producers names etc. Also it has logos of companies that helped make the films as well as the official film website.
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