"That's the perverse thing about publicity; we'd all prefer the audience going in knowing nothing at all. But in order to hook them, you have to tell them something."
- Emma Donoghue
I believe this quote links directly to marketing/advertising for films as by advertising you are giving people little snipped of what the film is about or what characters/actors/actresses appear in the film. You need to capitative the audience by giving them something to think about and get something before they give their time/money. Also things like tag lines get the audience to thing about what the film may include. Trailers are the biggest way of telling the audience a bit of what the film is about, in my opinion. This is because it gives you a few seconds of key scenes of the film and they are all the high action scenes so it gets the audience excited for the film. Even telling the audience the name of the film can be giving them something to think about but without any other information about the film it won't pursued people to go and see the film as they will have no clue what its about and don't wish to be disappointed. By showing them something they can decide if they like it and it is more likely to get a bigger audience if there is more advertising as this hooks them onto the storyline and they want to know more. This links directly to our task of making a film poster, magazine front cover and of course the trailer, as they are all things to get the audience hooked.
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